Production Notes

The group as a whole has been fairly well organised. There have been a few issues with group members being unprepared or forgetting to bring things to meetings but this has been minor and everyone has managed to meet the deadlines up to this point.

The group has been remarkably co-operative and we have all managed to work well together. Decisions are made as a group and this seems to work well for us. Whenever disagreements arise they are generally easily dealt with and any differences in opinions have not disadvantaged the group.

We have been holding regular meetings to discuss progress and ensure we are well on our way to meeting deadlines. These meetings have also been useful for communicating new ideas and information which has meant the production is constantly evolving. In between these meetings it is very easy to get in touch with other group memebers regarding the production through the group blog.

Most of the technological duties have been dealt with by Gavin, such as equiptment and blog maintenance. He has a lot of experience with technology and so in my opinion has carried out these tasks with a high level of expertise. Non-technological skills have also been well handled so far. The production schedule has been utilised well and the groups notes and plans have been of good quality.

The production schedule has been subject to a lot of change. We have managed to stick to our self-imposed deadlines but the dates of meetings have had to be flexible due to the various commitments of group members. However all in all the schedule has been an effective way of keeping us focused and on track.

The biggest problem faced by the group was group members being unable to attend meetings. As has been mentioned before, this was solved by being more flexible and sometimes just accepting that we would have to work without the full group. Another problem was that we had a lot of tracking shots which were difficult to film with a hand held camera as it produced too much wobbling. We solved this by attaching a tri-pod to a golf caddy which meant we could wheel the camera around easily.

We think we are reaching our target audience fairly effectively. The main characters in the video are of the same age and gender as the target audience which is an audience pleasure as they are seeing people like them in a position of respect. It is filmed in a setting which is recognisable as a British location and so it will be familiar to the target audience. It is also filmed in certain areas where the style is a little abstract which is something that will hopefully appeal to the fans of alternative music as it is a convention of music videos from that genre.

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